Copywriting & content writing portfolio
Voice. Story. Clarity.
I bring more than 15 years of writing experience, including eight years in copy and content for brands and businesses—from websites and email marketing to newsletters, social media, and content campaigns.
My work also spans journalism, fiction, poetry, and books. The work changes. The goal does not: understand the audience, find the brand’s voice, and make people eager to engage.
Website copy · Brand voice · Blogs · Newsletters · Email · Social · Journalism · Editorial · Educational content
01 / Website & brand copy
Selected work demonstrating voice, positioning, audience awareness, conversion-minded structure, and the ability to distinguish brands within competitive markets.
A personality-forward photography brand that needed copy as vivid and unconventional as its visual identity. The voice is irreverent, intimate, inclusive, and deliberately unlike traditional wedding-industry language.
“Your love story is front & center in this whole shebang.”View live work (opens in a new tab)
Trust is the central conversion problem for an independent repair shop. The copy makes technical expertise approachable while positioning honesty, clarity, long-term relationships, and straightforward advice as the brand’s differentiators.
“We want to still be your auto mechanic in 5 years, not just fix your car once and take your money.”View live work (opens in a new tab)
An editorial wedding photography brand with a personal, intentional approach. The copy pairs an artistic point of view with a warm invitation, speaking to couples who want their celebration to feel like their own.
“Editorial photography for couples who design their own traditions.”View live work (opens in a new tab)
I’ve written more than 70 websites, primarily for wedding and lifestyle photographers. Working within a concentrated industry sharpened my ability to differentiate brands serving similar audiences—finding each client’s individual voice, personality, positioning, and story.
02 / Content marketing & editorial
My commercial writing spans photography, hospitality, automotive, professional services, architecture and design, personal care, food and beverage, real estate, education, legal services, HVAC, and more.
| Client | Volume | Format | Industry |
|---|---|---|---|
| Dania Fernandez & Associates | ~200 | Blogs & newsletters | Community & real estate law |
| Debowsky Design Group | ~100 | Blogs & newsletters | Architecture & design |
| The Found Gen | ~50 | Blogs & newsletters | Creative agency |
| Brian’s Heating & Cooling | ~50 | Blogs | HVAC |
| Hologram Salon | ~30 | Blogs + web copy | Personal care |
| Kanopi House | ~40 | eBlasts | Luxury hospitality |
From legal and technical topics to architecture, hospitality, HVAC, beauty, and consumer lifestyle, the through-line was learning the subject quickly, matching the client’s voice, and producing clear, useful content on deadline.
The approximate client counts above total 470 blogs, newsletters, and eBlasts, before social content, additional clients, and other marketing assets.
03 / Journalism & nonfiction
Reported and editorial work adds another dimension: interviewing, research, cultural observation, explanatory writing, and finding a readable angle without flattening the subject.
Reported arts-and-culture coverage for Denver’s alternative weekly, including disability arts, public art, murals, environmental sculpture, and independent film.
Read the work ↗ (opens in a new tab)A first-person piece about fear, parenting, creativity, and the early months of the COVID-19 pandemic—using humor and fiction as a way into a larger emotional subject.
Read the work ↗ (opens in a new tab)An accessible, voice-driven piece that brings a personal and irreverent angle to wellness writing.
Read the work ↗ (opens in a new tab)Three years of newsletter project management alongside articles translating complex educational and human-services topics for a broad audience.
Read the work ↗ (opens in a new tab)
04 / Long-form educational writing
A practical guide to understanding commercial leases before you sign—built for tenants, small business owners, and operators who want to know what they’re getting into before the ink dries.
View the book on Payhip ↗ (opens in a new tab)
